The importance of cleanliness in the retail world.
When customers walk into a retail store, their initial impression is created by what they see, hear, and feel.
One of the most key factors that contribute to this first impression is cleanliness. A clean retail environment can create a positive experience for the customer, while a dirty or unkempt environment can quickly turn them off and discourage them from making a purchas.
The psychology behind customer perception of cleanliness in retail environments is rooted in the concept of sensory marketing. Sensory marketing is the use of sensory stimuli (sight, sound, touch, taste, and smell) to create a positive emotional response in customers. Cleanliness is a key sensory stimulus that can have a powerful impact on customer perceptions.
Research has shown that a clean and well-maintained environment can improve customer satisfaction and loyalty. Most customers are more likely to return to a store if it was clean and well-maintained. This is because a clean environment creates a sense of trust and professionalism, which can translate into positive feelings about the brand.
On the other hand, a dirty or unkempt environment can have a negative impact on customer perceptions and result in most customers would stop visiting a store that was not clean. This shows that cleanliness is a key factor in customer retention and can even impact the bottom line.
To ensure that customers have a positive perception of cleanliness in retail environments, it is important to pay attention to all aspects of the store, including floors, walls, displays, and merchandise. In addition, it is important to use cleaning products and techniques that are effective and safe for both customers and employees.
In conclusion, the psychology of customer perception of cleanliness in retail environments is a principal factor to consider for any business owner. By creating a clean and well-maintained environment, businesses can improve customer satisfaction, loyalty, and retention.
Case Study: Baily Road Shopping Centre.
In September 2021 Tersus Facilities services, back then named Xtreme Cleaners Pty Ltd.
Started servicing our first shopping centre. Today, this client remains with us looking very differently now. For years, the place has been poorly service by a sole trade operator who did not really take pride on his services and was just providing the bare minimum. Since taking over on the 1st of September 2021 we started building relationships with all tenants to really understand what was important to them so we could tackle all discussed issues. Flash forwarded 19 months; the shopping precinct has turned around completely by implementing a simple yet customized scope of regular duties and ad hoc jobs we have been able to maintain the standard and improved the looks all around. We continue to invest on our people and equipment to make sure there were no barriers the limit our capabilities.
In the ever-changing retail space, we continue to communicate with retail managers and store owners to better understand what their potential clients would like to experience when they shop and if our cleaning and maintenance services con contribute to those requirements.
Trust your commercial property to Reynaldo and the team, for ethical commercial cleaning that keeps your property clean with trustworthy staff.
